humble luxury for personal wellbeing
CORE HIGHLIGHTS
$1m+ gross sales over the last 365 days
$420 AOV / $930 CLV / $148 NCPA
800% Marketing Efficiency Ratio
70k engaged IG followers
Current inventory value of $1m
Flagship studio store in LA
4k email subscribers with 50% open rate
Steady quarter over quarter growth
Eyn Vas is a collection of designer essentials, conceived in consideration of both our evolutionary origins and modern environment, and crafted with appreciation for the human body as a catalyst for consciousness.
We’re striving to provide the most luxuriously comfortable, beautiful, and liberating garments on the planet at an accessible price.
OUR DESIGN SCIENCE
Accessible Designer Clothing
A focused offering and not being bound by the fashion calendar allows us to take our time and achieve the economy of scale that much larger brands enjoy. Cutting out the middle man lets us price items at about 1/3 of comparable-quality brands like Lemaire, Issey Miyake, The Row, Yohji Yamamoto, etc.
Freedom & Comfort
The elevated and unique aesthetic is balanced and effortless while eluding trends, genres, and labels to offer freedom and peace of mind. Meanwhile innovative garment engineering & fibers provide superior comfort and movement indoors & out.
Superior Materials
We use some of the finest fabrics available, woven by elite mills in Japan, Italy, and Korea, and focus on natural luxury fibers like cashmere, supima cotton, silk, linen, wool, etc. Sourcing from circular farms and closed-loop producers we aspire to a cradle-to-cradle product.
Experience & Process
We are lifelong clothing people, dedicated to the mastery of garment engineering. For every design problem we look to nature’s solutions which have been refined over billions of years. Without the seasonal & trend pressures of the industry, we’re able to fine-tune every piece through many iterations.
Ecological Stewardship
We produce limited-quantities that never go to waste. At every step we choose - to the best of our understanding - the most sustainable and even regenerative options for raw goods and processes. Most importantly, we hope to impart a respect for material objects, creating garments that are meant to age well and be worn over and over for years to come.
L.A. HUB
A 3000 square foot (280m2) space in the Los Angeles neighbourhood of Echo Park serves primarily as Eyn Vas HQ and studio, secondarily as a retail space where customers can experience the brand in person. Periodically, Eyn Vas hosts exhibits and collaborations, further expanding its creative world.
MODEL
All purchases go through our website or Los Angeles flagship store, allowing us to evade the retail fashion cycles, produce on demand, and optimize margins.
Core items don’t go on sale or lose their value - nearly everything sells through at almost full price, with no dead-stock.
Our focus is on long-term sustainable growth & profitability to establish an iconic brand with enduring value.
